In the digital age, website traffic is often treated like gold. But traffic alone doesn’t pay the bills — conversions do. You don’t want passive visitors who are just browsing. You want active buyers, subscribers, or leads.

Yet many teams pour resources into SEO, ads, and social media only to ask:

“We’re getting traffic — why aren’t people buying?”

This article breaks down that question. We’ll explore the common conversion challenges, practical strategies to improve, the new AI-powered landscape, and where tools like FormAgent can genuinely help — and where they can’t.

1. The Three Most Common Conversion Challenges​

In today's fast-paced digital marketing world, creating high-quality content and reaching the right audience at minimal cost is a top concern for small businesses and solo entrepreneurs. Luckily, expensive software and complex tech teams are no longer a necessity. This article, using FormAgent as a case study, introduces a completely free toolkit. We'll show you how to use Google NotebookLM, Screenity, CapCut, and FormAgent to create effective video content and significantly improve your website marketing.

Google NotebookLM's New Upgrade: Empowering Your Marketing​

Google recently released a major update for NotebookLM, which now supports generating summaries from YouTube videos and audio files. Simply input a video link, and NotebookLM automatically extracts key points. It can also generate FAQs, study guides, and even AI-hosted audio podcasts.

This feature is incredibly helpful for content creators, especially for marketers who need to quickly organize information, create promotional copy, and develop training materials.

📌 Key takeaway: NotebookLM is completely free to use. All you need is a Google account to get started.

FormAgent's Video Promotion in Action: From Script to YouTube Launch​

Let's take FormAgent, our AI marketing consultant tool, as an example to demonstrate how to create a product promotion video using the free tools mentioned above. FormAgent itself is also a free-to-use embeddable AI chat assistant that helps websites automate pre-sales consultations, site navigation, and customer support.

Here's our step-by-step process:

Introduction​

FormAgent.ai is dedicated to unlocking the full potential of your website with cutting-edge AI solutions. Today, we are excited to announce the official public release of this innovative platform!

Common Challenges in Website Operations​

In modern website management, many businesses face the following challenges: